Sutton United FC

If you are a potential advertiser, sponsor or partner at Sutton United FC, you can now benefit from a unique brand-awareness and direct-response marketing campaign.  This strategically combines professional sport and business in and around the London Borough of Sutton.

The opportunity has arisen as a direct result of the club’s success in integrating sport with the local business community. This has led to the formation of the ‘Community Business Network Club’ which is being launched to coincide with the start of the 2012/13 season.

About Sutton United

Sutton United FC, steeped in history and prestige dating back to the 5th March 1898, now compete in the dizzy heights of the Conference Football League (South).

Over the years they have successfully built a sustainable and highly respected brand in national league football.

For further information about the club, please click on http://www.suttonunited.net/info_history.html and http://www.suttonunited.net/info_honours.html

The Community Network Club Package

Your very own exclusive quarterly blog, which will be circulated to the entire membership network and our mailing lists totaling well over 10,000 people. This can include a company profile, testimonials, images, graphics, case studies, press releases, conventional advertising and any other electronic promotional material that you are able to compile, design and send to us for database distribution.

  • Large pitch-side, pitch-facing perimeter advertising billboard strategically positioned on the 1st team pitch.

Your billboard will be 3,000mm long x 1,000mm wide and will be in situ 365 days a year. Thus, it will be visible even when matches are not being played.

  • Private mailings to our membership, as outlined above, including the ‘Community Business Network’ partners.

You are welcome to send us a monthly offer (incentives, promotions, reader offers, competitions etc.).
We’ll duly circulate this mail-shot to the entire membership network, exclusively on your behalf
 

  • Quarterly business networking seminar events, including refreshments, at the football club and other prestigious local venues
  • Your logo, company profile and web-link will be featured on the club’s official websites ensuring maximum traffic generation

Please consult the club website by clicking on http://www.suttonunited.net/
 

  • Access to our youth members (over 1,000 children are registered to play for the club) – more than 2,000 parents, many of whom are local Company Directors and Business Owners with a high disposable income  
  • Your company literature, brochures, fliers, business cards and other points-of-sale can be strategically displayed within the clubhouse, which is being used daily (see statistics outlined below). People will be able to pick up your marketing and promotional material, take it away with them and make contact at a later date
  • Use of the ‘Sutton United FC’ crest and action-shot images in any of your marketing and promotional material including your website (subject to written artwork creative sign-off from the club)
  • Full club membership – your relationship with our membership will, therefore, be on a member-to-member basis rather than a sponsor-to-member. This is massively important and I trust you'll understand the psychology behind this
  • Free use of our clubhouse and its facilities for business and private functions (subject to availability)
Why choose Sutton United FC?

Not only will you be supporting Sutton United FC, your branding and reach will target thousands of people, within the London Borough of Sutton and beyond, using our facilities, monthly. These are just a few key points for your consideration,

  • Large match-day attendance figures of up to 3,800 but we regularly enjoy gates swelling well over the 1,200 mark.
  • Regular press coverage in the Sutton Guardian, Sutton Advertiser and Sutton Comet
  • Recent double page spread article in ‘Time & Leisure’ – to view, please click on http://www.timeandleisure.co.uk/articles/interviews/1420-sutton-united.h...  
  • Local radio exposure - Radio Jackie and Radio Marsden 
  • Around 30 x 1st team home matches played per season including league (21 home games), cup and friendly fixtures
  • ‘THE BOOM BOOM CLUB’, held at Sutton United FC, twice a week, is one of the most established and well-respected music nights in South West London dating back nearly a decade. These events alone, which are often sold-out, get up to 1,000 people using our facilities weekly – for further information, please click on http://www.suttonunited.net/livemusic.html
  • We run a monthly premier comedy club, which is also extremely successful and well-attended, known as the ‘JOKE KLUB’ – for further information, please click on http://www.jokeklubcomedyclubs.com/sutton_comedy_club.html
  • In addition to ‘THE BOOM BOOM CLUB’ and ‘JOKE KLUB’, many other groups use our facilities on a regular weekly and monthly basis such as the sailing club, over 50s club, radio club and local football leagues for meetings. What’s more, the venue is continually used for conferences, seminars, business meetings, staff training days, workshops, private parties, funeral wakes, christenings and wedding receptions. For over the last 100 years, our club and its facilities has been the centre-point of the borough’s community   
  • December 2011 saw the club’s first-ever Disability Awareness Day, in association with Sutton Mencap and the Communication Workers’ Union
  • Through its Football Development Plan, Sutton United FC is committed to developing opportunities for those with wide-ranging disabilities to participate in sport
  • In partnership with the local Met Police Safer Neighbourhood Team
Sutton United FC

Jeremy Ramsden of 'Abbotts FC' has been newly appointed as the Business Development Manager of Sutton United FC. He will be responsible for launching the Community Network Business Club, which strategically combines local business with semi professional football in the community whilst raising the profile of the club and those businesses involved. Jeremy has a longstanding, accomplished and proven track record in sports marketing. Therefore, we very much look forward to this joint venture, which we are positive will help forge long-term relationships within the local business community.

Graham Baker
Commercial Manager (Sutton United FC)

With thanks to Paul Loughlin for photography (@paulloughlin)